The art of the spiel

Kirsten uncapped the fountain pen and tapped the barrel against her teeth as she stared at the blank page. Slowly, word by word, the draft of her speech emerged. This was to be the most important talk of her career and she wanted to craft every sentence perfectly, highlighting her thoughts and avoiding the subject's minefields.
Unfortunately, Kirsten was a bad writer with incoherent ideas. Even the most exquisitely crafted pen could do nothing to improve the quality of the words on the page. The definitive word on "Sodium Chloride: A Salute to Salt" would have to wait for another day.